HUBS
👀 WATCH detected 2026-10-01 Fundamentals61/100Declined -75.6% from its all-time high of $841.26 — now $204.98
I bought this
Full analysis & scorecard›
What's going on
HubSpot's stock has been grinding down for most of 2026 on a sector-wide "AI will replace SaaS software" fear, and that fear got concrete confirmation in August 2026 when the company beat on revenue/profit but gave guidance showing growth decelerating and added only ~7,000 net new customers, well below prior pace — the stock fell 20% on that print alone, and has kept falling since (down another ~24% in the last month) as it got dropped from a major stock index, likely forcing more selling.
The case for it
HubSpot is still growing revenue almost 20% a year, throws off $667M in free cash flow, has very little debt, and trades at just over 12x next year's expected earnings — historically a very low multiple for this company (it used to trade near 200x earnings). If the AI-disruption fear turns out to be overblown and HubSpot's own AI features (Breeze, agents) keep customers instead of losing them to cheap AI-built alternatives, the stock could re-rate sharply higher, and analysts' average price target is already ~22-27% above today's price.
What could go wrong
The core bear case is structural, not sentiment: AI chatbots and "vibe-coded" in-house tools genuinely threaten to replace parts of what companies pay HubSpot for, and the company's own disclosures and slowing net customer additions are early evidence this is already happening, not just a false panic — a cheap statistic can stay cheap, or get cheaper, if customer growth keeps decelerating each quarter.
How this scored 61/100
Bar length shows how much each metric is worth — a 10-point metric is twice as wide as a 5-point one. Hover any row for what it means.
