Zillow Group, Inc. (ZG): one to watch?

Watch, don't buy yet — real growth and a clean balance sheet, but genuine fear that Google/AI could steal Zillow's search traffic is unresolved.

👀 WATCH Fundamentals62/100

Down 84% from its all-time high of $202.94 — now $31.88

Why ZG dropped

The stock is down more than 50% in 2026 (and far below its 2021 peak) mainly on fears that AI-powered search (especially Google testing real-estate ads) could bypass Zillow's listings site, combined with a weak U.S. housing market and thin GAAP profit margins that make the stock look statistically expensive on trailing earnings.

Fwd P/E 10.9Op margin 4.7%Rev growth 17.9%Debt/equity 13.0%Analyst upside 48.1%

How this scored 62/100

✅ Passes all 4 hard checks — profitable, cash-generative, and financially survivable.

✅ Makes money Net profit margin 2.0%

✅ Generates cash Free cash flow $244M

✅ Not drowning in debt Debt/equity 13.0% (limit 200%)

✅ Can pay its bills Current ratio 1.9 (needs 1+)

Bar length shows how much each metric is worth — a 10-point metric is twice as wide as a 5-point one. Hover any row for what it means.

Profitability Does it actually make money? 2/25

Operating margin 4.7% 2/9

Net profit margin 2.0% 1/8

Return on equity 1.2% 0/8

Growth Is it getting bigger, or dying? 17/25

Revenue growth 17.9% 7/9

Earnings growth unknown 2/8

Expected profit change 1172.2% 8/8

Value Is it cheap right now? 21/25

Forward P/E 10.9 9/10

PEG ratio 0.9 7/8

Analyst target upside 48.1% 6/7

Balance sheet Will it survive? 22/25

Debt / equity 13.0% 10/10

Current ratio 1.9 5/8

Free cash flow $244M 7/7

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Analysis generated by SmartStonks's AI from public fundamentals and news, first flagged 2026-09-11. Research only — not financial advice.