The Trade Desk, Inc. (TTD): a likely value trap?

Avoid — the crash reflects real, ongoing market-share loss to Amazon's cheaper ad platform, layoffs, client defections, and CFO turnover, not a panic overreaction.

⚠ TRAP Fundamentals55/100

Down 91% from its all-time high of $139.11 — now $12.34

Why TTD dropped

TTD's stock has fallen relentlessly since its 2024 peak because of a genuine business deterioration: Amazon's demand-side ad platform has taken market share from roughly 10% to 20% of programmatic spend in about 15 months, undercutting TTD on price, while major ad agencies like Publicis, Dentsu and WPP pulled business off TTD's platform amid a billing-practices controversy.

Fwd P/E 12.2Op margin 14.2%Rev growth 3.0%Debt/equity 16.9%Analyst upside 10.2%

How this scored 55/100

✅ Passes all 4 hard checks — profitable, cash-generative, and financially survivable.

✅ Makes money Net profit margin 13.6%

✅ Generates cash Free cash flow $583M

✅ Not drowning in debt Debt/equity 16.9% (limit 200%)

✅ Can pay its bills Current ratio 1.7 (needs 1+)

Bar length shows how much each metric is worth — a 10-point metric is twice as wide as a 5-point one. Hover any row for what it means.

Profitability Does it actually make money? 15/25

Operating margin 14.2% 5/9

Net profit margin 13.6% 5/8

Return on equity 15.4% 4/8

Growth Is it getting bigger, or dying? 2/25

Revenue growth 3.0% 2/9

Earnings growth -23.6% 0/8

Expected profit change -98.8% 0/8

Value Is it cheap right now? 17/25

Forward P/E 12.2 9/10

PEG ratio 0.9 7/8

Analyst target upside 10.2% 1/7

Balance sheet Will it survive? 21/25

Debt / equity 16.9% 10/10

Current ratio 1.7 4/8

Free cash flow $583M 7/7

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Analysis generated by SmartStonks's AI from public fundamentals and news, first flagged 2026-09-29. Research only — not financial advice.