The Trade Desk, Inc. (TTD): a likely value trap?

Avoid — this is a two-year structural decline from Amazon eating its core business, not a one-off panic, and cheap multiples reflect a shrinking growth story.

⚠ TRAP Fundamentals69/100

Down 87% from its all-time high of $139.11 — now $17.88

Why TTD dropped

The stock has fallen 87% over 18+ months due to a genuine, ongoing competitive threat: Amazon's DSP has aggressively undercut TTD on price and is bundling premium inventory (Netflix, Disney, Roku), causing revenue growth to decelerate from the high-20s% to low-teens%, plus a March 2026 audit dispute with agency giant Publicis over fee transparency (since resolved in June 2026) that further spooked the market.

Fwd P/E 8.4Op margin 9.7%Rev growth 11.8%Debt/equity 17.3%Analyst upside 34.1%

How this scored 69/100

✅ Passes all 4 hard checks — profitable, cash-generative, and financially survivable.

✅ Makes money Net profit margin 14.6%

✅ Generates cash Free cash flow $569M

✅ Not drowning in debt Debt/equity 17.3% (limit 200%)

✅ Can pay its bills Current ratio 1.7 (needs 1+)

Bar length shows how much each metric is worth — a 10-point metric is twice as wide as a 5-point one. Hover any row for what it means.

Profitability Does it actually make money? 14/25

Operating margin 9.7% 3/9

Net profit margin 14.6% 6/8

Return on equity 16.7% 5/8

Growth Is it getting bigger, or dying? 13/25

Revenue growth 11.8% 5/9

Earnings growth -20.0% 0/8

Expected profit change 144.0% 8/8

Value Is it cheap right now? 21/25

Forward P/E 8.4 10/10

PEG ratio 0.8 7/8

Analyst target upside 34.1% 4/7

Balance sheet Will it survive? 21/25

Debt / equity 17.3% 10/10

Current ratio 1.7 4/8

Free cash flow $569M 7/7

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Analysis generated by SmartStonks's AI from public fundamentals and news, first flagged 2026-07-28. Research only — not financial advice.