Etsy, Inc. (ETSY): one to watch?

Cautious buy — Etsy's multi-year slump looks to be bottoming with GMS growth returning, but growth is still weak and competition is fierce.

👀 WATCH Fundamentals58/100

Down 75% from its all-time high of $294.38 — now $73.70

Why ETSY dropped

Etsy's 75% collapse from its 2021 peak was caused by the pandemic e-commerce boom unwinding: buyer counts and gross merchandise sales (total goods sold on the platform) shrank for years amid weak discretionary spending and competition from Amazon, Temu and Shein. The recent 15% dip from its 30-day high looks driven mainly by insider stock sales and broad market pressure rather than new bad news, while the company itself has posted improving trends.

Fwd P/E 10.7Op margin 18.7%Rev growth 6.2%Debt/equity —Analyst upside 19.9%

How this scored 58/100

✅ Passes all 4 hard checks — profitable, cash-generative, and financially survivable.

✅ Makes money Net profit margin 7.1%

✅ Generates cash Free cash flow $170M

✅ Not drowning in debt Debt/equity unknown (limit 200%)

✅ Can pay its bills Current ratio 1.5 (needs 1+)

Bar length shows how much each metric is worth — a 10-point metric is twice as wide as a 5-point one. Hover any row for what it means.

Profitability Does it actually make money? 12/25

Operating margin 18.7% 7/9

Net profit margin 7.1% 3/8

Return on equity unknown 2/8

Growth Is it getting bigger, or dying? 14/25

Revenue growth 6.2% 3/9

Earnings growth unknown 2/8

Expected profit change 118.1% 8/8

Value Is it cheap right now? 19/25

Forward P/E 10.7 9/10

PEG ratio 0.8 7/8

Analyst target upside 19.9% 2/7

Balance sheet Will it survive? 13/25

Debt / equity unknown 3/10

Current ratio 1.5 3/8

Free cash flow $170M 7/7

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Analysis generated by SmartStonks's AI from public fundamentals and news, first flagged 2026-09-24. Research only — not financial advice.