DOGZ (DOGZ): a likely value trap?

Avoid — a shrinking, cash-burning Chinese pet-products maker hit by tariffs, with heavy dilution and no path to profit.

⚠ TRAP Fundamentals32/100

Down 99% from its all-time high of $168.20 — now $1.01

Why DOGZ dropped

Revenue keeps collapsing (down 36% in the latest half-year) and losses are widening because U.S. tariffs are crushing its intelligent pet product and climbing-hook exports; the stock's 99%+ crash from its 2021 peak reflects genuine, ongoing business deterioration, not a market overreaction.

Fwd P/E —Op margin -56.3%Rev growth -36.2%Debt/equity 16.2%Analyst upside —

How this scored 32/100 ❌ fails 2 hard checks

❌ Fails 2 hard checks — these are pass/fail and override the score entirely.

❌ Makes money not profitable (and no credible path to profit)

❌ Generates cash burns cash (free cash flow $-4M)

✅ Not drowning in debt Debt/equity 16.2% (limit 200%)

✅ Can pay its bills Current ratio 1.8 (needs 1+)

Bar length shows how much each metric is worth — a 10-point metric is twice as wide as a 5-point one. Hover any row for what it means.

Profitability Does it actually make money? 0/25

Operating margin -56.3% 0/9

Net profit margin -51.8% 0/8

Return on equity -10.0% 0/8

Growth Is it getting bigger, or dying? 10/25

Revenue growth -36.2% 0/9

Earnings growth unknown 2/8

Expected profit change 100.0% 8/8

Value Is it cheap right now? 8/25

Forward P/E unknown 3/10

PEG ratio unknown 2/8

Analyst target upside unknown 2/7

Balance sheet Will it survive? 14/25

Debt / equity 16.2% 10/10

Current ratio 1.8 4/8

Free cash flow $-4M 0/7

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Analysis generated by SmartStonks's AI from public fundamentals and news, first flagged 2026-07-21. Research only — not financial advice.