Celsius Holdings, Inc. (CELH): a likely value trap?

Avoid — the core Celsius brand is actually shrinking (sales down ~12%), and growth is now just acquired brands with weaker margins.

⚠ TRAP Fundamentals65/100

Fell 22% in 11 trading day(s) — now $27.64

Why CELH dropped

Shares have been sliding since a Q2 2026 earnings miss where the flagship Celsius brand's sales fell about 11.7% year over year and gross margin shrank, plus renewed pressure from a securities class-action lawsuit over marketing Alani Nu energy drinks to teens and an analyst downgrade from Deutsche Bank in late August.

Fwd P/E 15.8Op margin 19.1%Rev growth 10.6%Debt/equity 22.8%Analyst upside 53.0%

How this scored 65/100

✅ Passes all 4 hard checks — profitable, cash-generative, and financially survivable.

✅ Makes money Net profit margin 4.2%

✅ Generates cash Free cash flow $350M

✅ Not drowning in debt Debt/equity 22.8% (limit 200%)

✅ Can pay its bills Current ratio 1.8 (needs 1+)

Bar length shows how much each metric is worth — a 10-point metric is twice as wide as a 5-point one. Hover any row for what it means.

Profitability Does it actually make money? 9/25

Operating margin 19.1% 7/9

Net profit margin 4.2% 2/8

Return on equity 5.1% 0/8

Growth Is it getting bigger, or dying? 13/25

Revenue growth 10.6% 5/9

Earnings growth -56.9% 0/8

Expected profit change 659.2% 8/8

Value Is it cheap right now? 22/25

Forward P/E 15.8 8/10

PEG ratio 0.3 8/8

Analyst target upside 53.0% 6/7

Balance sheet Will it survive? 21/25

Debt / equity 22.8% 10/10

Current ratio 1.8 4/8

Free cash flow $350M 7/7

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Analysis generated by SmartStonks's AI from public fundamentals and news, first flagged 2026-09-10. Research only — not financial advice.