Celsius Holdings, Inc. (CELH): a likely value trap?

Avoid — the flagship Celsius brand itself is shrinking, and acquisitions (Rockstar, Alani Nu) are hiding that decay in the headline growth number.

⚠ TRAP Fundamentals62/100

Fell 18% in 1 trading day(s) — now $23.77

Why CELH dropped

Celsius reported Q2 2026 earnings on Aug 6, 2026: revenue of $817.9M missed the ~$870-886M analyst estimate, adjusted EPS of $0.36 missed the ~$0.41-0.43 estimate, and — most importantly — revenue for the Celsius brand fell approximately 11.7% compared to the same period last year.

Fwd P/E 12.3Op margin 19.6%Rev growth 10.6%Debt/equity 22.6%Analyst upside 123.2%

How this scored 62/100

✅ Passes all 4 hard checks — profitable, cash-generative, and financially survivable.

✅ Makes money Net profit margin 4.2%

✅ Generates cash Free cash flow unknown

✅ Not drowning in debt Debt/equity 22.6% (limit 200%)

✅ Can pay its bills Current ratio 1.8 (needs 1+)

Bar length shows how much each metric is worth — a 10-point metric is twice as wide as a 5-point one. Hover any row for what it means.

Profitability Does it actually make money? 9/25

Operating margin 19.6% 7/9

Net profit margin 4.2% 2/8

Return on equity 5.1% 0/8

Growth Is it getting bigger, or dying? 13/25

Revenue growth 10.6% 5/9

Earnings growth -59.6% 0/8

Expected profit change 740.7% 8/8

Value Is it cheap right now? 24/25

Forward P/E 12.3 9/10

PEG ratio 0.3 8/8

Analyst target upside 123.2% 7/7

Balance sheet Will it survive? 16/25

Debt / equity 22.6% 10/10

Current ratio 1.8 4/8

Free cash flow unknown 2/7

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Analysis generated by SmartStonks's AI from public fundamentals and news, first flagged 2026-08-07. Research only — not financial advice.